I build products, the measurement practice around them, and the product managers who
carry it forward.
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One in-house services platform
limehome ops
Apaleo PMS
reservationsbillingroom inventoryhousekeeping
preventedremaining
Account creation required — the main barrier to payment completion1.0×
Interviews, cohort analysis and experimentation identified account creation as the primary
barrier to payment completion. Making it optional doubled conversion.
2×Checkout conversion, Supertab
80%Fraud reduction, InterNations
100+European cities served by the Apaleo integration
6PMs mentored across three companies
Approach
Six and a half years across B2B2C payments, two-sided platforms
and operational tooling. Payments depth from checkout down to infrastructure:
a Magento→Zuora provider migration, an 80% cut in fraud, and self-service paywall and
checkout flows.
The through-line is building the practice, not just the product — discovery, experimentation
and a metrics foundation at companies that didn't have one yet, and six product managers
coached along the way.
Selected work
Senior Product Manager, Supertab
Aug 2025 – Mar 2026
End-to-end discovery and strategy for a B2B2C paywall connecting publishers with their
end users through a reusable, personalizable self-service checkout.
Made account creation optional after identifying it as the main barrier to payment
completion — doubling conversion.
Built the company's metrics foundation: ran the data workshop, then owned the
dashboards in PostHog, Metabase and Periscope.
Set up a newly formed cross-functional team and moved it from Scrum to Kanban;
coached 2 PMs on experiment design and metrics.
Senior Product Manager, limehome
Feb 2022 – Jul 2025
Operational platforms for a digital hospitality operator — the systems the field and
operations teams run the business on.
Inherited 4 fragmented products with no shared infrastructure; validated the concept
with an Airtable prototype, then defined a 3-year strategy and drove it to production.
Owned a real-time bidirectional Apaleo PMS integration covering reservations, billing,
room inventory and housekeeping across 100+ European cities.
Redesigned the operational products for cleaning teams and internal operations,
doubling adoption and halving time lost to repeated actions.
Product Manager, InterNations
Aug 2019 – Sep 2021
A two-sided platform connecting members with volunteer Consuls, across web, iOS and
Android.
Led the payment provider migration from Magento to Zuora — full payment, billing and
subscription schema, planned with engineering and rolled out to support.
Cut fraud by over 80%: analyzed its effect on activity and retention, piloted and
selected prevention tooling, led the rollout.