Laura Degeratu

Early-stage micropayments and paywall startup for publishers and digital businesses, ~30 employees.

• Paywall strategy. Owned end-to-end discovery and strategy for a B2B2C paywall connecting publishers with their end users through a reusable, personalizable self-service payment and checkout flow.
• Account creation experiment. Identified account creation as the primary barrier to payment completion through interviews, cohort analysis, and experimentation, and won management support for an optional account flow; early results showed a 2.2x conversion increase.
• Mentoring. Coached 2 PMs on experiment design, discovery methodology, and metric selection.

Tech-enabled digital hospitality operator, serviced apartments across 100+ European cities.

• Additional Services Platform. Inherited 4 fragmented products with no shared infrastructure or single owner; built a 3-year strategy and drove delivery to a unified in-house solution, lifting booked services 15% within the first 6 months.
• Cleaning calendar redesign. Found through direct interviews that cleaners were often either non-literate in the local language or completely illiterate, and using old phones with small screens; simplified the full information structure and interactions, delivering a 100% successful rollout and doubling product adoption.
• Mentoring and culture. Mentored 3 PMs, from a structured weekly cadence on strategy development to coaching on presentation skills, and ran workshops on user interviews and product best practices.

Freemium expat community platform, 4M+ members worldwide.

• Registration and upgrade funnel. Owned discovery-to-delivery on a two-sided platform connecting members with volunteer Consuls, improving registration, onboarding, upgrade, and dunning flows; delivered a 20% increase in finished registrations and a 25% increase in upgrades.
• Payment provider migration. Led the migration from Magento to Zuora, documenting the full payment, billing, and subscription schema and onboarding customer support onto the new system.
• Fraud prevention. Used data analysis to find how fraud affected user activity and retention, evaluated and piloted prevention tools, and led a rollout that cut fraud by over 80%.